Equity crowdfunding platform Seedrs has launched AutoInvest, a product which allows investors to select the amount they would like to invest per-campaign and then automatically invests based on criteria they have chosen.
Seedrs explained that for the last six years, investments on equity crowdfunding platforms have been entirely on a self-directed basis, with investors hand picking every campaign to invest in individually.
Seedrs said that AutoInvest is the first of its kind in the equity crowdfunding sector and follows recent trends in the robo-investment space. The launch sees the first iteration of AutoInvest with set criteria. Seedrs will roll out further customisable features, allowing investors to select from criteria such as S/EIS tax eligibility, sector, or stage of business, over the coming weeks,
Jeff Kelisky, CEO at Seedrs, said: “Seedrs is leading the way with new developments in the online early-stage investment sector and we are always striving to further innovate. After launching our pioneering secondary market, we expanded our focus over to advances in automation and AI, and we’re thrilled to be launching another sector first with Seedrs’ AutoInvest. This exciting new feature opens up the asset class to more people than ever before.”
Joel Ippoliti, Chief Product Officer at Seedrs, added: “Understanding what our customers want is at the core of what we do. There are investors who want it to be quicker and easier to build a diverse early stage investment portfolio, but still want to have oversight and control over their investments. Bringing customisation and transparency to an auto invest tool such as this is a real game changer; there’s nobody else doing anything quite like it.”